POSnova: Custom application.
A web app for a focused workflow, built with React. The core workflow is modelled properly once, so data stays consistent and the product is straightforward to extend.
Selected clients
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The challenge.
- The client needed a dependable product to run a specific workflow end to end.
- It had to work cleanly for everyday users across their devices.
- Data had to be captured and stored consistently.
- Edge cases in the workflow had to be handled explicitly rather than left to workarounds.
Our approach.
- Built the web app with React.
- Backed it with a REST API over a persistent store.
- Modelled the core workflow so data is validated and consistent.
- Kept the interface simple for everyday use.
- Handled the workflow's edge cases explicitly in the model, not in workarounds.
The outcome.
- Users run the core workflow from one web app.
- Data is stored consistently instead of living in spreadsheets.
- The product is straightforward to extend.
- Edge cases are handled by design rather than by workaround.
Where AI fits in retail & commerce.
Search that understands what shoppers mean, product copy and imagery generated against your brand rules, and support assistants that check order status before they answer.
Explore AI developmentOur journey with them has been nothing short of exemplary, far exceeding our initial expectations.
Let's build from here.
Thirty minutes with an engineer who builds. No sales, no drip campaign. If we're the wrong fit we'll tell you and point you somewhere better.


