HomeRetail & commerceCase study · P-069

Fieldroute: E-commerce platform.

Laravel on AWS, built for a client selling through channels that did not share a catalogue, stock or order view. One backend holds all three now, which is what stops the overselling.

Selected clients
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The challenge.

  • The client was selling through channels that didn't share a catalogue, stock or order view.
  • Shoppers expected fast browsing, search and a clean checkout on any device.
  • Orders, inventory and fulfilment had to stay in sync as volume grew.
  • Promotions, pricing changes and new products had to go live without a developer in the loop.

Our approach.

  • Built the storefront with Laravel for responsive browsing, search and cart.
  • Backed it with Laravel over a single product, inventory and order model.
  • Wired checkout, order status and fulfilment into one flow.
  • Gave admins catalogue, pricing and stock tooling.
  • Gave the business self-serve control over catalogue, pricing and promotions.

The outcome.

  • Shoppers browse, search and check out from one storefront on any device.
  • Inventory and orders stay in sync instead of drifting across channels.
  • Admins manage catalogue and pricing without engineering help.
  • The business changes catalogue, prices and promotions without waiting on a developer.

Where AI fits in retail & commerce.

Search that understands what shoppers mean, product copy and imagery generated against your brand rules, and support assistants that check order status before they answer.

Explore AI development
One of their strengths is quickly building out a multi-disciplinary team to work on the development and delivery of features with different technical requirements. Their support has allowed us to accelerate our development work without building an internal team. They have also worked seamlessly with other third parties both during the acquisition of Dragonfly and development of our mobile app.
Rebecca PalserCOO, Dragonfly

Let's build from here.

Thirty minutes with an engineer who builds. No sales, no drip campaign. If we're the wrong fit we'll tell you and point you somewhere better.

Response
Within one working day
Minimum
Two-week discovery