HomeTelecom & mediaCase study · P-032

Eventura: keyword and rank tracking that says what to fix next.

A web app for search & marketing, built with React, Next.js, MobX and Ant Design. Sites, keywords and rankings are tracked continuously, so trends stay comparable and the tool points at what to fix next.

Selected clients
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The challenge.

  • Search performance was tracked in spreadsheets that went stale immediately.
  • The client wanted to audit, track and act on rankings in one tool.
  • Data had to refresh and stay comparable over time.
  • Recommendations had to be specific enough to act on, not generic best-practice noise.

Our approach.

  • Built the reporting surface with React and Next.js for audits and rank tracking.
  • Backed it with a REST API to collect and store search data.
  • Modelled sites, keywords and history so trends are comparable.
  • Surfaced actions, not just numbers.
  • Turned raw ranking data into prioritised, specific recommendations.

The outcome.

  • Search performance is tracked in one tool instead of stale spreadsheets.
  • Trends stay comparable over time.
  • The tool points to actions, not just metrics.
  • Teams act on specific recommendations instead of staring at dashboards.
One of their strengths is quickly building out a multi-disciplinary team to work on the development and delivery of features with different technical requirements. Their support has allowed us to accelerate our development work without building an internal team. They have also worked seamlessly with other third parties both during the acquisition of Dragonfly and development of our mobile app.
Rebecca PalserCOO, Dragonfly

Questions about this build.

Still wondering something? Ask an engineer

  • Eventura continuously tracked sites, keywords, rankings and their history, replacing search-performance spreadsheets that became outdated as soon as they were exported.

Let's build from here.

Thirty minutes with an engineer who builds. No sales, no drip campaign. If we're the wrong fit we'll tell you and point you somewhere better.

Response
Within one working day
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Two-week discovery